9:00 AM
9:05 AM
Session
Welcome to ICRS 2026!
Tech & AISalon B
ICRS Chairman Martin Romjue starts off Day 2 of the event.
Track: Technology & AI
Technology & AI
AI and technology for car rental
Beyond the hype: what rental operators are actually running today. The 2026 program devoted a three-part super session to it — pricing, customer-facing experience, and agentic systems that work inside the business.
- 4
- 27
- 3
- May 4–6, 2027
What you take away
Why operators sit in Tech & AI sessions
- 01AI tools already deployed in rental operations, with the results attached.
- 02How demand signals and external data feed revenue management.
- 03What the no-wait generation expects from a rental counter that no longer exists.
From the program
4 sessions on this subject
Delivered at ICRS 2026, with the abstracts as written. The 2027 program is published in full on the agenda page.
3:00 PM
4:45 PM
Panel
Super Session: 3-Part AI Track
Tech & AISalon A
Zero Friction: Rethinking Car Rental For The No-Wait Generation
- Jade Kang, OrcarPresenter
- Future Car Renters: AI Creating New ExperiencesPresenter
Philipp Gauss, BoschPresenter, Robert Bosch LLC- Meet Jul-IA: The Agentic Tech Angel Who Does It AllPresenter
Track: Technology & AI
9:45 AM
10:30 AM
Session
AI Tools Ready For Car Rental
Tech & AISalon B
We hear a lot about the potential of AI and how it will improve and transform businesses, processes, and industries. Looking beyond the hype and predictions, what can car rental operators do now to make the most of AI? What are some tools already in the box,…
Roger Zakharia, FCAModerator, Fleet Consultant Association (FCAUS)- TBDPanelists
Track: Technology & AI
3:00 PM
3:45 PM
Keynote
Closing Keynote: Race to the Bottom or Road to Recovery? Rethinking the Future of Car Rental
Tech & AIGrand BallroomSponsored by Robert Bosch
The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates…
Richard Lowden, Green Motion International and U-Save Car & Truck RentalSpeaker, Green Motion & U-Save International
Track: Technology & AI
Who covers it
Speakers working on this
Prof. Lisa Lazard (PhD)
Professor & Psychologist
The Open University
Alex Aryafar
Founder and Chief Technology Officer
Rent Centric, Inc.
Alen Baibekov
CEO & Co-Founder
Booking Group
Colm Brady
Colm, a seasoned leader in the vehicle rental industry, brings a wealth of expertise driving innovation and growth in mobility, automotive rental, and car sharing sectors. As the CEO & Founder of RentalMatics, a global telematics technology provider, he is at the forefront of cutting-edge solutions.
Kevin Carter
CEO
Collateral Consultants
Chad Caswell
A 20+ year SaaS technology and product veteran, Chad Caswell is Chief Executive Officer for fleet management and GPS tracking rental software, Zubie.
Sameer Somal, CFA
Chief Executive Officer
Blue Ocean Global Technology
Shawn ConCannon
President
TSD Mobility Solutions
In the hall
3 companies solving this
Exhibitors from the categories that match this track — the people you would walk the hall to meet.
Other tracks
The rest of the program
Fleet & Ops
Fleet & Operations
Cost and revenue per unit, remarketing, residual value, embedded vehicle intelligence.
Legal & RiskLegal, Risk & Insurance
Consumer lawsuits, junk fees, ADA, data privacy, damage waivers and claims.
GrowthGrowth, Pricing & Marketing
Deep discounters, OTA economics, subscription and flexible models, sales tactics.
GlobalGlobal & International
International track, ABLA + FENALOC, franchising and cross-border growth.
PeoplePeople & Leadership
Hiring, training, leadership under volatility, and the ACRA policy agenda.