Super Session: 3-Part AI Track
- 3:00 PM – 4:45 PM PT
- Salon A
- Technology & AI
Zero Friction: Rethinking Car Rental For The No-Wait Generation
AI is gradually transforming the back end of rental car operations, as customers increasingly expect service at the speed of technology. In this session, a developer of an AI-center rental car company outlines the concepts, processes, and innovations that lead to a faster, more efficient operation. You’ll learn about the expectations and demands of the younger digital native generations now exploring the world and putting a premium on easy travel.
How will AI affect the customer-facing sides of rental operations and rental cars? This session will connect the technology with the expectations of car renters. The all-encompassing concept of mobility will redefine the end-user experience for renting one car and/or using related ground transportation options.
How can rental car operations benefit from a multilingual AI agent who not only talks to customers, but works inside the rental business taking real responsibilities across sales, finance, and operations, all with a friendly, human-like language? Jul-IA also never complains, gets sick, or goes on vacation. As tech advances and customer mobility expectations grow to a 24/7 standards, you will learn how agentic AI has evolved to redefine rental fleet operations.
On stage
Jade Kang, Orcar
Future Car Renters: AI Creating New Experiences

Philipp Gauss
Vice President / Head of Sales to Mobility and Logistics Service Providers North America
Robert Bosch LLC
Meet Jul-IA: The Agentic Tech Angel Who Does It All

Julian Gritsch
Founder & CEO
JGCorp

Martin Romjue
Managing Editor of Auto Rental News, Chairman of the International Car Rental Show