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International Car Rental Show
Thursday · Day 2

Super Session: 3-Part AI Track

Time
3:00 PM – 4:45 PM PT
Room
Salon A
Track
Technology & AI
This session was part of ICRS 2026. The 2027 program is announced in January — registration opening soon.

Zero Friction: Rethinking Car Rental For The No-Wait Generation

AI is gradually transforming the back end of rental car operations, as customers increasingly expect service at the speed of technology. In this session, a developer of an AI-center rental car company outlines the concepts, processes, and innovations that lead to a faster, more efficient operation. You’ll learn about the expectations and demands of the younger digital native generations now exploring the world and putting a premium on easy travel.

How will AI affect the customer-facing sides of rental operations and rental cars? This session will connect the technology with the expectations of car renters. The all-encompassing concept of mobility will redefine the end-user experience for renting one car and/or using related ground transportation options.

How can rental car operations benefit from a multilingual AI agent who not only talks to customers, but works inside the rental business taking real responsibilities across sales, finance, and operations, all with a friendly, human-like language? Jul-IA also never complains, gets sick, or goes on vacation. As tech advances and customer mobility expectations grow to a 24/7 standards, you will learn how agentic AI has evolved to redefine rental fleet operations.


On stage