Three days that pay for the trip
ICRS delivers practical intelligence you can put to work in your rental operation — managing fleet costs, hiring and motivating your team, improving sales and marketing, navigating legal and legislative changes, and finding new opportunities to grow.
- May 4–6, 2027
- Paris Las Vegas Hotel & Casino
- 1,000+
- 48+
Find your version of the show
Run a leaner fleet and defend your rates
ICRS delivers actionable intelligence on the trends that drive business performance — rising fleet costs, hiring and motivating your workforce, sales and marketing tactics, legal shifts, and expansion strategy.
- 01The annual economic and rate outlook for the industry, with the numbers behind it.
- 02A working method for calculating true cost and revenue per unit.
- 03The lawsuit patterns putting small operators at risk this year.
What you take home
- 01
The annual industry outlook
The economic, market and rate forecast that anchors the agenda — with the numbers behind it, not the headlines.
- 02
Fleet economics that hold up
Cost and revenue per unit, residual value protection, remarketing strategy when the market moves against you.
- 03
AI you can actually deploy
Not the hype cycle: the tools operators are running now, and what they replaced.
- 04
The legal landscape
Class actions, junk fees, telematics and data privacy — the lawsuit patterns before they reach you.
- 05
Global perspective
48+ countries in one hall, plus the International Track, ABLA and FENALOC.
- 06
The hall
100+ solution providers in one room, over two full days — the year’s buying decisions in three days of walking.
- 07
Association access
ACRA leadership on policy, regulation and what is moving in Washington.
- 08
First timers are looked after
A dedicated orientation before the program starts, so you know who to meet and where to be.
- 09
Build for the future
Explore the technology, systems, and processes changing how rental businesses operate.
- 10
One trip, everyone
Clients, vendors and prospects in a single location. That arithmetic is why people come back.
Why they keep coming back
“The International Car Rental Show is the one show to attend if you're interested in everything that's happening around the rental car business. It's an outstanding show with smart sessions and the best networking in the business.”
“The International Car Rental Show is the must-attend event of the year for me. It has helped shape and improve my business tremendously.”
“Year after year my trip to the International Car Rental Show proves to be a great investment. I am able to meet with clients, vendors and prospects while only having to travel to one location.”
“Always a good show to attend and become current with the big picture of car rental. Experts, technological advances, and new products all in one two-day package; it's great.”
“It was a great experience to attend the International Car Rental Show especially to know more of the future of the car rental which is mobility.”
“International Car Rental Show is a great place to learn and network. The people are friendly and helpful, the technologies are insightful, the sessions are inspiring, and you just can't beat the relationships you form by seeing people in the flesh.”
48+ countries in one hall
Operators travel to ICRS from across the Americas, Europe, the Caribbean and Oceania.
- Australia
- Barbados
- Belgium
- Bolivia
- Canada
- Costa Rica
- Dominican Republic
- France
- Germany
- Guatemala
- Iceland
- Jamaica
- Latvia
- Mexico
- Netherlands
- New Zealand
- Panama
- Portugal
- Puerto Rico
- Romania
- Saint Lucia
- Spain
- Sweden
- Switzerland
- Trinidad and Tobago
- United Kingdom
- United States
- and more