Thirty years of the industry's meeting point

ICRS is the one event built exclusively for the auto rental industry. Independent and franchised owners and operators, Turo hosts, presidents and C-suite executives, directors and rental agents come from more than 48 countries to shape what the sector does next.

The show pairs a working program — fleet economics, technology, legal exposure, pricing and growth — with an exhibit hall of the companies that supply the industry, a First Timers' Orientation and education seminars. In 2026 the show marked its 30th year.

Produced by Bobit Business Media

Since 1961, Bobit Business Media has been creating connections — from its first publication, Automotive Fleet, launched by founder Ed Bobit, to events like the International Car Rental Show. Its trade shows, conferences and hosted buyer programs are where professionals, thought leaders, business owners and top brands gather, with content driven by the company's editorial staff.

The program is chaired by Chris Brown, associate publisher of Auto Rental News, who reports on the industry all year round and puts that reporting on stage.