Three days of actionable intelligence, global networking, and the technology that runs modern rental fleets — with operators from 48+ countries.
ICRS delivers what operators act on Monday: rate strategy, fleet economics, the legal landscape, and the technology that is actually deployed today.
ICRS delivers actionable intelligence on the trends that drive business performance — rising fleet costs, hiring and motivating your workforce, sales and marketing tactics, legal shifts, and expansion strategy.
Operators, rental executives, association leaders, fleet and remarketing experts, mobility companies, and solution providers take the stage at ICRS.
In today’s rapidly changing world shaped by domestic pressures and global events leaders in every industry are navigating unprecedented uncertainty. Commander Kirk Lippold, USN (Ret.), former commanding officer of the USS Cole, shares…
USN (Retired): Commander Kirk Lippold
Description: For decades, the car rental industry has operated on a "Manual Foundation." But we are approaching an inflection point that mirrors the leap from the flip phone to the smartphone. This session is designed to move operators…
Founder: Robert Allan Gordon
Founder and Chief Technology Officer
Rent Centric
Senior Vice President, North America & Head of Strategy
Free2move
Head of Operations for Americas
Green Motion International and U-Save International
Associate Publisher
Bobit Business Media and Auto Rental News
President and COO
1st Source Bank
Owner / Chief Executive Officer
Bobit Business Media
CEO & Co-Founder
RentalMatics
USN (Retired)
The 2026 agenda is published: 35 sessions across three days, updated from the show's event system as it changes.
Cost and revenue per unit, remarketing, residual value, embedded vehicle intelligence.
AI tools you can deploy now, agentic systems, revenue management, zero-friction rental.
Consumer lawsuits, junk fees, ADA, data privacy, damage waivers and claims.
Deep discounters, OTA economics, subscription and flexible models, sales tactics.
International track, ABLA + FENALOC, franchising and cross-border growth.
Hiring, training, leadership under volatility, and the ACRA policy agenda.
Nowhere else will you find an event built exclusively for the auto rental industry, with more than 48 countries represented. Across recent editions ICRS has drawn over a thousand attendees on average, looking for the technology, insurance and services their fleets run on.
In 2026, 102 companies exhibited; the 2027 hall is filling now. Sponsorship tiers run from Bronze to Platinum — and they sell out early.
Sponsors shown are from ICRS 2026. 2027 packages are on sale now →
“The International Car Rental Show is the one show to attend if you're interested in everything that's happening around the rental car business. It's an outstanding show with smart sessions and the best networking in the business.”
“The International Car Rental Show is the must-attend event of the year for me. It has helped shape and improve my business tremendously.”
“Year after year my trip to the International Car Rental Show proves to be a great investment. I am able to meet with clients, vendors and prospects while only having to travel to one location.”
“Always a good show to attend and become current with the big picture of car rental. Experts, technological advances, and new products all in one two-day package; it's great.”
“It was a great experience to attend the International Car Rental Show especially to know more of the future of the car rental which is mobility.”
“International Car Rental Show is a great place to learn and network. The people are friendly and helpful, the technologies are insightful, the sessions are inspiring, and you just can't beat the relationships you form by seeing people in the flesh.”
ICRS 2027 takes place at Paris Las Vegas Hotel & Casino on the Strip, 15 minutes from Harry Reid International Airport (LAS). Book inside the ICRS room block for the conference rate — the block closes April 5, 2027 or when it sells out.
Keynote announcements, rate deadlines, hotel block reminders. No more than two emails a month.
#ICRS2027 · Produced by Bobit Business Media
