Thursday · Day 3
Breakfast Keynote: The Autonomous Mobility Revolution And Its Potential For The Car Rental Operator
- 8:00 AM – 9:30 AM PT
- Tate Ballroom B
This session was part of ICRS 2026. The 2027 program is announced in January — registration opening soon.
Description: For decades, the car rental industry has operated on a "Manual Foundation." But we are approaching an inflection point that mirrors the leap from the flip phone to the smartphone. This session is designed to move operators past the fear of AI and into a position of command. See how the $0.50/mile "Ghost Chauffeur" (the Tesla Cybercab) is not the end of car rental, but the beginning of a higher-margin, autonomous era for those ready to lead the transition. Speaker: Robert Allan Gordon, Car Rental University
