Benjamin Maillard

Senior Vice President, North America & Head of Strategy

Free2move

Benjamin is a seasoned mobility entrepreneur and executive with a track record of scaling complex operations across international markets. He currently serves as General Manager of Free2move North America and Global Director of VaaS (Vehicle-as-a-Service), overseeing a network of 3,000+ locations and a fleet of nearly 30,000 vehicles. After successfully exiting his first mobility startup before the age of 30, Benjamin held key leadership roles in the car rental industry, notably driving significant revenue growth and operational expansion. A pioneer in sustainable mobility, he also led the development and deployment of one of the first open-source car-sharing platforms in Europe, bridging the gap between hardware and digital ecosystems. An ESSEC EMBA graduate, Benjamin is a recognized expert in shared mobility and data-driven business models. His approach combines hands-on operational leadership with a strategic focus on leveraging technology to transform urban mobility.