Closing Keynote: Race to the Bottom or Road to Recovery? Rethinking the Future of Car Rental

The global car rental industry stands at a crossroads. In this closing keynote, the Founder & CEO of Green Motion and President of U-Save explores how decades of cyclical behavior, pricing decisions, and market misalignment have led to declining rental rates - despite rising costs across every other segment of travel. Covering the entire value chain, from OEMs to remarketing and disposal, this session asks a hard question: why has car rental failed to keep pace with inflation, and what must change for the industry to regain sustainable value? This is a direct challenge to operators, suppliers, and partners to evolve - or risk repeating the same mistakes yet again. Speaker: Richard Lowden, Green Motion & U-Save International *Sponsored by Bosch Fleet Solutions