Skip to content
International Car Rental Show
Wednesday · Day 2

Zero Friction: Rethinking Car Rental for the No-Wait Generation & Creating New AI Experiences

Time
3:00 PM – 3:45 PM PT
Room
Tate Ballroom B
This session was part of ICRS 2026. The 2027 program is announced in January — registration opening soon.

AI is gradually transforming the back end of rental car operations, as customers increasingly expect service at the speed of technology. In this session, a developer of an AI-center rental car company outlines the concepts, processes, and innovations that lead to a faster, more efficient operation. You’ll learn about the expectations and demands of the younger digital native generations now exploring the world and putting a premium on easy travel. · How will AI affect the customer-facing sides of rental operations and rental cars? Learn how technology can connect with the expectations of car renters. The all-encompassing concept of mobility will redefine the end-user experience for renting one car and/or using related ground transportation options. · Meet Jul-IA: The agentic tech angel who does it all: How can rental car operations benefit from a multilingual AI agent who not only talks to customers, but works inside the rental business taking real responsibilities across sales, finance, and operations, all with a friendly, human-like language? See how agentic AI has evolved to redefine rental fleet operations. Moderator: Martin Romjue, Bobit Business Media Panelists: Jade Kang, Orcar Julian Gritsch, JGCorp Philipp Gauss, Robert Bosch LLC


On stage