Friday · Day 3
The New Profit Stack for Car Rental: Subscription, Flexibility & AI-Driven Operations
- 10:45 AM – 11:30 AM PT
- Salon B
- Growth, Pricing & Marketing
This session was part of ICRS 2026. The 2027 program is announced in January — registration opening soon.
The core idea is straightforward: rental operators are being pushed toward flexibility, new access models, and more data-driven operations all at once, but most conversations still tackle those pieces separately. This panel is designed to connect them into a single, real-world framework around revenue, utilization, risk, and customer experience.
