Wednesday · Day 2
Navigating A Shifting Industry with the American Car Rental Association (ACRA)
- 10:15 AM – 11:00 AM PT
- Tate Ballroom B
This session was part of ICRS 2026. The 2027 program is announced in January — registration opening soon.
ACRA has moved on many fronts during the past year on major issues affecting the car rental industry. In this annual session, hear from industry leaders about how ACRA is engaging more directly with policymakers, regulators, and federal agencies, ensuring that the voices of rental car operators, large and small, are heard at the highest levels of government. While ACRA’s policy engagement has reached new heights, the organization has also worked internally to enhance value for its members. Speakers: Sharky Laguana, ACRA & Don Lefeve, ACRA

